BCMC Consulting… Why?
We now live in a digital world, and the way people decide how to make a purchase has changed.
It doesn’t matter who your audience is, or what industry you are in, the principles are the same.
Without clearly defining your own WHY, building or rebuilding your brand and moving to a holistic inbound marketing strategy you will struggle to be heard.
Your audience is online, they are already consuming information, if you are not there then you will be missed.
Inbound marketing is not just about creating content though…
BCMC… Our Mission
Our mission is to educate, inspire & drive business growth.
We want to work with you to help define who your business is.
Build a brand & brand voice that can resonate with your audiences.
Educate your business so that everyone understands their role in generating growth.
Inspire your teams to help energise your business.
Support you in building an inbound marketing strategy that works for you!
Work with you to grow your audience, leads, market engagement & your bottom line.
BCMC… Interruption Marketing
Interruption marketing, in all it’s forms, is dying.
People are too well informed & have access to too much information.
If your business is relying on cold emails & calls to generate leads then it is throwing money away.
Every piece of research out there tells us the same. As do the biggest influencers in our market.
Calling isn’t dead… Cold calling is. It’s expensive, not cost efficient & is hated by just about everyone!
We want to help you educate your business to build a more holistic approach to marketing.
BCMC… Inbound Marketing
This may start with your marketing team, but it certainly doesn’t end there.
Marketing today needs everyone in a business working together.
Ultimately your customer needs to be amazed at every step of their journey.
Put your customer first…
Engaged Prospect. Engaged Client. Engaged Prospect.
Inbound marketing is about supporting your customer or client every step of the way.
As a strategy, it is a full business strategy. And should be thought of as such.